Play video
Our global impact
Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.
South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.
Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.
Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.
We have a global presence with offices, agencies, and representations to assist you wherever you are. Our dedicated teams across the world are ready to support your needs and provide expert guidance.
Our global offices serve as key hubs for local and international support. Visit or contact one of our offices for personalized assistance and expertise.
Our trusted agencies represent our values and provide tailored services.
They work closely with you to ensure top-quality solutions and support.
Join us in shaping the future of floriculture. Whether you're a grower, florist, or enthusiast, our global expertise and passion for breeding high-quality roses ensure we thrive together.
