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Our global impact
Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.
South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.
Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.
Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.
De Ruiter Innovations B.V.
Effective Date: 04/02/2025
1. Introduction
De Ruiter Innovations B.V. ("we," "our," "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website deruiter.com.
2. Data We Collect
When you visit our website, we may collect the following types of data:
Automatically Collected Data: We use Google Analytics to analyze website traffic and improve user experience. This service collects anonymized data such as IP address, browser type, pages visited, and time spent on the site.
Cookies: We only use functional cookies necessary for the website's operation. These do not track users for marketing or advertising purposes.
3. How We Use Your Data
We use the collected data for the following purposes:
To maintain and improve our website’s functionality and security.
To analyze website traffic and user behavior via Google Analytics.To ensure the proper functioning of essential website features.
4. Data Sharing
We do not sell, trade, or rent your personal data to third parties. Google Analytics processes anonymized data according to its own privacy policy.
5. Data Security
We implement appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
6. Your RightsYou have the right to:
Request access to the personal data we hold about you.
Request corrections or deletions of inaccurate or unnecessary data.
Object to the use of your data in certain circumstances.
To exercise these rights, please contact us at hans.de.ruiter@deruiter.com.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.
8. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with the updated effective date.
9. Contact Information
If you have any questions about this Privacy Policy, please contact:
De Ruiter Innovations B.V.
Email: hans.de.ruiter@deruiter.com
Website: deruiter.com
By using our website, you agree to the terms of this Privacy Policy.
Join us in shaping the future of floriculture. Whether you're a grower, florist, or enthusiast, our global expertise and passion for breeding high-quality roses ensure we thrive together.