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Europe

Traditionally, roses were grown in Northwest Europe and the Mediterranean. Today, rose cultivation in Europe is handled by specialized monoculture companies. De Ruiter focuses on offering a diverse range of special varieties that complement the standardized selection grown in Europe.

South-America

South America's rose production centers on export-driven Ecuador and Colombia, and Brazil's emerging local market. De Ruiter, with a strong presence in top-quality varieties, manages operations through local agencies, testing and marketing new varieties. In Brazil, De Ruiter supports growers by adapting varieties to local conditions.

Africa

Africa's rose production is led by Kenya and Ethiopia, where De Ruiter holds a significant share through local agencies. As key exporters to Europe and the Middle East, these countries rely on De Ruiter for its expertise and innovative varieties, tested at different altitudes to meet market demands.

Asia

Asia is a key growth market for De Ruiter, with China at the forefront and expanding networks in Southeast and Central Asia. In Eurasia, including Russia, Armenia, and the Stan republics, De Ruiter focuses on climate-adapted varieties and grower support to strengthen regional sales.

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Interviews

Perfect Petals of Ever Red Roses

Written by

Oscar Peters

Dressing up this model with the passionate petals of Ever Red Roses brought magic into the event.

A dress synonymous with passion obtained after 8 hours of work, 5 tubes of OASIS floral glue, and the petals of 75 beautiful large Ever Red roses. Petals of Ever Red roses are pure and truly deep red. Every lady deserves Ever Red roses. Anyway, they are the epitome of my red rose, what true red roses should look like.

Petals of Ever Red Roses

I fell in love with these Ever Red Rose when I saw the beautiful crystal vase with this huge bouquet.
The length, the size of the bud, and especially the color and shape are very distinctive. With its deep red velvet interior, it opens gracefully. Blown away by its beauty I decided to go and work with the Roses from De Ruiter, breeder for Ever Red Roses. And when I unravel the first rose, I’m amazed by the size and perfect form of the petals. This dress is going to be magnificent.

A Castle Deserves Ever Red Roses

Red roses with large rosebuds of good quality? Right, Ever Red. Many firm petals that are very easy to work with for my perfect dress at the castle of Alden Biesen. Fleuramour, the most incredible floral event of the year, this time was smaller. Yet not less beautiful. The combination between Art and flowers was a good setup. Visitors enjoyed and were happy to be there. And I was too, finally to break out again, it felt surreal and it gave me tons of energy.

I work in the late summer sunshine, near the beautiful castle of Alden Biesen. The theme for this edition: Fleur Floral Fashion was: A castle deserves Art, indeed, it does. I unraveled rose by rose and glued the petals of the Ever Red Roses on a dress. These perfect petals made an impressive result which was a great success for the public.

A Dress or a Bouquet? What Would You Choose?

Ever Red is an ideal rose for events, weddings, special arrangements, or mono gifts. You can always count on its performance. The vase life is proof for me.

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