Our product categories

Cut roses

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Spray roses

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Garden roses

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Pot roses

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About De Ruiter

Creating Flower Business®

Vision: Creating Flower Business® where we strive to optimally serve every

 

Mission: Mission: The development and commercialization of new, improved and
marketable rose/flower varieties, through:

  • Interactive communication with the flower sector;
  • Continuous integration with strategic partners, key players and
    influencers in the market;
  • Market acceptance while maintaining contacts throughout the
    supplychain;
  • Introduction of high quality varieties which stand out in the market
    and thus strengthen the global position of De Ruiter.
Read more about us

Events

Meet our beautiful roses during trade shows around the world and during
open houses in our offices in The Netherlands, Kenya, Ethiopia, Colombia,
Ecuador or China where we show you the latest developments and
novelties.

IFTF 2021 > 3 nov. – 6 nov.

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