About De Ruiter
Creating Flower Business®
Vision: Creating Flower Business® where we strive to optimally serve every
Mission: Mission: The development and commercialization of new, improved and
marketable rose/flower varieties, through:
- Interactive communication with the flower sector;
- Continuous integration with strategic partners, key players and
influencers in the market;
- Market acceptance while maintaining contacts throughout the
- Introduction of high quality varieties which stand out in the market
and thus strengthen the global position of De Ruiter.
Meet our beautiful roses during trade shows around the world and during
open houses in our offices in The Netherlands, Kenya, Ethiopia, Colombia,
Ecuador or China where we show you the latest developments and
IFTF 2021 > 3 nov. – 6 nov.