Our product categories

Cut roses

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Spray roses

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Garden roses

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Pot roses

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About De Ruiter

Creating Flower Business®

Vision: Creating Flower Business® where we strive to optimally serve every link in the floriculture supply chain: from grower to florist.

Mission: The development and commercialization of new, improved and marketable rose/flower varieties, through:

  • Interactive communication with the flower sector;
  • Continuous integration with strategic partners, key players and influencers in the market;
  • Market acceptance while maintaining contacts throughout the supply chain;
  • Introduction of high quality varieties which stand out in the market and thus strengthen the global position of De Ruiter.
Read more about us


Meet our beautiful roses during trade shows around the world and during
open houses in our offices in The Netherlands, Kenya, Ethiopia, Colombia,
Ecuador or China where we show you the latest developments and

IFTF 2021 > 3 nov. – 6 nov.