Our product categories

Cut roses

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Spray roses

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Pot roses

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Garden roses

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About De Ruiter

Creating Flower Business®

Vision: Creating Flower Business® where we strive to optimally serve every link in the floriculture supplychain: from grower to florist.

Mission: The development and commercialisation of new, improved and marketable rose/flower varieties, through:

  • Interactive communication with the flower sector;
  • Continious integration with strategic partners, key players and influencers in the market;
  • Market acceptance while maintaining contacts throughout the supplychain;
  • Introduction of high quality varieties which stand out in the market and thus strengthen the global position of De Ruiter.
Read more about us


Throughout the year our beautiful roses can be seen at many events around the world. Besides those events we organise De Ruiter open days at our head office in The Netherlands, where we show you the latest developments and novelties.

IFTF 2021 > 3nov. – 6nov.